Рекомендации при подаче объявлений о недвижимости. Ч.2

Автор: admin  //  Рубрики: Полезные советы

Рекомендации при подаче объявлений о недвижимости. Ч.2

О том, как подавать текстовые объявления о продаже недвижимости мы с Вами говорили в первой части данной статьи. Сегодня же, мы  рассмотрим следующий шаг – применение фото и видео съемки.

Стремительное развитие рынка недвижимости привело к лавинообразному увеличению предложений о продаже. Конкуренция становилась все жестче и жестче.

А это, в свою очередь, вынуждает продавцов и арендодателей жилой недвижимости выискивать новые (не стандартные) формы рекламы.

Заинтересованный покупатель или арендатор жилья не в силах лично осмотреть каждый из рекламируемых вариантов, поэтому первое свое знакомство с квартирой или домом он  все чаще осуществляет при помощи фото или видео.

Объявления с фотографиями, бесспорно, обладают гораздо большими преимуществами, чем только текстовые.

В наши дни многие покупатели сосредоточивают свое внимание только  на объявления с фотографиями. Все это правильно понимают профессиональные риэлторы и широко применяют фото и видео съемку.

С внедрением новых технологий интернет становится все более быстрым. Возникает возможность транслировать информацию гораздо быстрее и в большом объеме.

Так  на рынке недвижимости возникло Видео. У нас  оно еще не достаточно развито.

А вот если сделать запрос в Google: real estate videos, то Вы получите сотни предложений с разных концов мира. Это объясняется широким применением данной технологии  на западе и, соответственно, о большом потенциале в нашей стране.

Почему порой недостаточно просто фото дома или квартиры?

Во-первых, «живое» изображение всегда возбуждает больший интерес и надолго запомнится. Во-вторых, видео съемка лучше передает объем и эргономику квартиры.

Ну а  если месторасположение и окружающая природа являются бесспорным достоинством вашего дома, то именно видео, способно произвести нужный  Вам эффект на потенциального Покупателя.

Думаю, нет необходимости перечислять все преимущества видео перед фото и текстом. Здесь присутствует куча эмоций, драйва и новизны. Значит, мы имеем дело с появлением свежего канала общения с вероятным покупателем.

И все это необходимо применять по полной программе.

Ну а теперь давайте подумаем, как это сделать.

Рассмотрим  два варианта:

  • Формирование фильма из фото. А это еще, что такое? Объясняем: это бюджетная версия, когда по ряду причин  невозможно сделать качественную видео съемку.  Возможности данного варианта невелики, но, тем не менее, фотофильм помогает более целостно  воспринять картину объекта. Если сами сделать не решитесь, то просто отправляете фотографии и текст профессионалам, а они дистанционно изготовят фильм и, даже, разместят его в интернете.
  • Другой вариант посложнее. Правда и результат от него намного выше. Этот метод годится при продаже дорогостоящих или нестандартных объектов недвижимости. Самостоятельно изготовить хороший  фильм без знаний и опыта конечно сложно. Ну а если не получится, то опять-таки, можно обратиться к профессионалам.

Ну а когда ролик готов, необходимо разметить его на  отдельной  странице приземления или каком либо сайте. Главное что бы страница обладала постоянным адресом. На этой странице размещаете так же  всю существующую информацию: привлекательное описание, карту, Ваши контактные данные и т.д.

Если Вы примените вышеперечисленные методы, то  неизбежно «избавитесь» от своего объекта недвижимости

Надеюсь, что я сумел ответь на вопрос о  грамотной подаче объявлений по продаже недвижимости.

Просьба Автора

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    Спасибо за полезные рекомендации, прочитала с интересом.Чем интереснее объявление, тем больше внимания оно привлекает.Фото и видео-отличные инструменты для привлечения покупателей.Когда читала в вашей статье о видео, представила себе, какой был бы эффект на вашем сайте, если бы вы имели такие инструменты, как видеоемейлы и видеорассылки для ваших подписчиков.Предлагаю познакомиться с такой возможностью.Желаю удачи во всем!

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