Как продать квартиру выгодно и быстро?

Автор: admin  //  Рубрики: Городская недвижимость

продать квартиру 1

Как продать квартиру выгодно и быстро?

Если вы хотите быстро продать свою квартиру, придется существенно снижать цену, в противном случае можно ждать покупателя месяцами или годами. Однако существуют определенные правила, соблюдение которых позволит продать квартиру выгодно и быстро.

Многие люди для этого прибегают к заговорам, народным приметам и молитвам. Они думают, что внешние силы помогут им быстрее продать квартиру. Вряд ли стоит рассчитывать на магию. Лучше искать реалистичные способы.

Прежде всего, нужно определиться с формулировкой «выгодно». Если квартиру нужно продать быстро, то «выгодно» – это по рыночной стоимости на данный момент времени.

Можно, конечно, продать недвижимость и дороже рыночной цены, однако вероятность этого ничтожно мала. Для этого нужно, чтобы покупатель совершенно не ориентировался в текущих ценах, или чтобы ему очень понравилась именно ваша квартира, и он был готов за нее переплатить. Но это маловероятно.

Рассмотрим, как продать квартиру за короткое время по рыночной цене. Весь процесс нужно разбить на несколько этапов.

 

Первый этап – определение оптимальной стоимости жилья

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Нужно выяснить реальную рыночную цену недвижимости. Для этого следует понять, по какой цене сейчас продаются похожие квартиры. Не стоит учитывать цену предложения в объявлениях, она зачастую сильно отличается от рыночной цены. Как правило, рыночная цена ниже цены предложения, однако выше цены спроса.

Следует тщательно проанализировать цены на аналогичную недвижимость (в этом районе, на таком же этаже, в похожем доме, такой же площади, в похожем состоянии и так далее).

Просмотрев все имеющиеся предложения, необходимо рассчитать среднюю цену предложения. Потом ее следует снизить на определенный дисконт. Ведь покупатели всегда торгуются и приобретают жилье по несколько сниженной цене.

Как правило, размер дисконта зависит от положения на рынке недвижимости. При активном рынке существует высокий спрос на недвижимость, поэтому рыночная цена отличается от цены предложения на 2-3%. Если рынок стоит, то нужно использовать дисконт в 10-20%. В периоды финансового кризиса дисконт еще увеличивается.

Многие продавцы допускают распространенную ошибку, прибавляя к цене стоимость выполненного ими ремонта. Однако практически все покупатели переделывают жилье под себя, поэтому их не интересует, сколько продавец вложил денег в ремонт.

Поэтому стоимость квартиры с хорошим ремонтом не может отличаться от стоимости квартиры без ремонта на цену ремонта. Конечно, она стоит дороже, но не слишком.

Определив рыночную цену жилья, необходимо сформировать цену предложения. Тут возможны различные варианты.

  1. Установить среднюю цену предложения. Будет запас для торга, однако покупателей будет мало.
  1. Установить рыночную цену. Она приманит больше потенциальных покупателей, однако торга в этом случае не будет. Если продавец не идет на уступки, он таким поведением психологически отпугивает покупателей.
  1. Назначить среднюю цену между рыночной ценой и ценой предложения. К примеру, если цена предложения составляет 100 тысяч долларов, а рыночная цена – 90 тысяч, то можно установить цену 95 тысяч, что позволит и торговаться, и выгодно продать жилье. Специалисты советуют выбирать именно этот вариант.

 

Второй этап – размещение объявления

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Продавать квартиру лучше самому, не прибегая к услугам агентств недвижимости, чтобы покупателю не пришлось платить комиссионные агентству.

Обязательно следует указать в объявлении, что квартиру продает владелец. Покупатели любят работать непосредственно с хозяевами жилья.

Объявление следует писать сухим языком, подчеркивая все преимущества квартиры. О недостатках не нужно говорить.

Важно сделать фотографии, чтобы покупатели видели общее состояние квартиры. Объявления с фото более популярны, нежели простой текст.

Размещать объявления нужно в самых популярных источниках, используя интернет и печатные СМИ. Следует разместить много объявлений, чтобы увеличить аудиторию потенциальных покупателей.

 

Третий шаг – общение с покупателями

Продавцу пригодятся навыки продаж и тактика ведения переговоров. Нужно убедить покупателя совершить сделку, используя все мастерство продаж.

 

Четвертый шаг – оформление сделки

Сделка должна быть оформлена по всем юридическим нормам. Для этого покупателю придется изучить законодательство, проконсультироваться с нотариусами и юристами.

Чтобы избежать мошенничества, оплату лучше производить на банковский счет. Потом эти деньги можно обналичить. Некоторые банки предоставляют услугу сопровождения операций с недвижимостью.

Эти советы помогут продать квартиру выгодно и быстро.

С уважением, Андрей Ляпустин

Видео на тему:

КАК ПРОДАТЬ КВАРТИРУ БЫСТРО? Предпродажная Подготовка Квартиры

 

 

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